We help D2C brands transform their marketing spend into profitable customer acquisition through data-driven strategies and rigorous performance optimisation.
A significant majority of direct-to-consumer brands struggle to achieve profitability, yet smaller, more agile operators often generate healthy margins on similar products. This disparity is rarely about product quality or available capital.
The difference lies in methodology. While many brands invest heavily in nebulous concepts like "brand awareness"—a metric that resists meaningful measurement—successful operators focus relentlessly on quantifiable outcomes.
"Brand awareness" is not a key performance indicator. It's an abstract concept that often serves to justify expenditure without demonstrating tangible returns.
We believe every marketing euro should be accountable. Our direct-response methodology ensures your investment generates immediate, measurable customer feedback—turning each campaign into a hypothesis tested against real market conditions.
We work with companies that have validated their offering and are ready to scale through disciplined, accountable marketing.
High-growth B2C startups with investor mandates to demonstrate efficient customer acquisition. You've validated product-market fit and need acquisition economics that support your next funding milestone.
Post-seed or Series A with proven product and pressure to demonstrate efficient scaling
Proven businesses with substantial domestic traction ready to capture continental opportunity. You have the offer, the operations, and the revenue—you need cultural fluency to resonate with European consumers.
Minimum €100,000 monthly revenue with validated offer and European expansion ambitions
Every service we provide is designed to convert your marketing budget into verifiable business outcomes.
We take a disciplined approach to campaign management: if it doesn't convert, we optimise or eliminate it. Creative development is treated as a systematic testing process, with every asset earning its place through performance.
European consumers respond differently to marketing than other markets. We've developed approaches that drive direct-response conversions while respecting the subtleties that European audiences expect.
Each market has cultural nuances that influence purchasing decisions. Our multicultural team of native specialists ensures your messaging resonates authentically in every target country.
Modern customers interact with brands across multiple touchpoints. We design cohesive experiences across all channels, optimising attribution and ensuring consistent messaging throughout the journey.
Performance creative requires a specific discipline. We develop and test concepts systematically, iterating based on data to produce high volumes of effective variations while maintaining brand coherence.
Beyond social platforms lies premium inventory at competitive rates. We leverage native placements and programmatic buying to reach audiences in contextually relevant environments.
Research indicates that approximately 20% of purchased impressions are delivered on low-quality placements. Advertising platforms are aware of this inefficiency, but have limited incentive to address it.
We developed AdHero to solve this problem for our clients.
Machine Learning at Scale — Trained on billions of historical ad bids to identify patterns and optimisation opportunities
Platform Integration — Connects seamlessly with all major advertising platforms for straightforward deployment
Continuous Optimisation — Automatically eliminates wasteful placements while scaling high-performers
Demonstrated Results — Clients typically report cost reductions of 25–40% within the first 90 days
Whether you're looking to optimise existing campaigns or planning European market entry, we'd welcome the opportunity to explore how our approach might support your objectives.
Ice Station Zebra Associates Limited
Pigiale Pasa 22
6027 Larnaca, Cyprus
We respond to qualified enquiries within 24 business hours